The 'SMS Guerilla Projector' is a home made, fully operational device that enables the user to project text based SMS messages onto public spaces, in streets, onto people, inside cinemas, shops, houses…
Concept
The 'SMS Guerilla Projector' is made by recombining and moding available technologies. As an open object, the projector generates a wide range of applications, allowing the user to display messages and share his reflections. Its unpredictability creates a very special and disturbing experience for the people who watch the projection and invites them to reflect on the content or the implications of the message. The images below show actual examples of projected messages. Small, portable, and battery operated, the 'SMS Guerilla Projector' contains a mobile phone that enables the device to receive and project messages from other people.
THE STREETS – MIKE SKINNER AUTHORS MESSAGES
Troika was hired by Warner Music to project guerrilla messages during a Streets concert. The messages, written by lead singer Mike Skinner, included 'too much booze in his bladder' or 'why can’t we get along… have a little dance to some songs'. The reaction from the public was amazing… We were projecting Skinner’s messages, moving up and down the venue, passing in the crowd, hiding behind walls. Everyone was wondering where those messages were coming from... Among the few people that managed to locate us most of them started questioning us about the strange artifact we were carrying. The usual reaction was then: 'Where can I buy one then?' …
'A marketing tool of this nature is not only imaginative and strikingly original but at its core is an effective means of relaying a message that has more resonance than more traditional below the line marketing methods.' Morad Khokar, Street Promotions Warner Bros. Records
