TROIKA // TROIKART / TROIKA DESIGN / TROIKA COMMUNICATIONS / news / about / clients / press / contacts /      
     
Welcome to Troika.        
 
     
     
 
21.01.08 - Two new commissions by Troika unveiled for the new British Airways’ Heathrow Terminal 5 Luxury Lounges.    
     

Troika has been commissioned by Artwise Curators to create a signature piece at the entrance of the new British Airways luxury lounges in Heathrow Terminal 5. We created for them ‘Cloud’, a five meter long digital sculpture whose surface is covered with 4638 flip-dots that can be individually addressed by a computer to animate the entire skin of the sculpture. Flip-dots were conventionally used in the 70s and 80s to create signs in train-stations and airports. We were fascinated by their materiality, by the way they physically flip from one side to the other. The sound they generate is also instantly reminiscent of travel, and we therefore decided to explore their aesthetic potential in ‘Cloud’.

By audibly flipping between black and silver, the flip-dots create mesmerising waves as they chase across the surface of ‘Cloud’. Reflecting its surrounding colours, the mechanical mass is transformed into an organic form that appears to come alive, shimmering and flirting with the onlookers that pass by from both above and below.

To read more about the project and see videos of 'Cloud', visit our project page here.

For press inquiries, please email us.

  
 
 
     
     

Also for British Airways, we created ‘All the Time in the World’, a 22m long electroluminescent wall that marks the entrance to the First and Concorde Galleries lounges. ‘All the Time in the World’ extends the conventional notion of a world clock, which commonly concentrates on capital cities in different time zones, by linking real time to places with exciting and romantic associations. ‘All the Time in the World’ allows passengers to extend their imagination to far distant locations; the great natural wonders of the world, the highest mountains, the most beautiful lakes, the tallest buildings, the longest rivers, ancient cities, museums with untold treasures, dream islands and exotic deserts.

GMT, London’s local time, forms the heart of the clock display, and any places west of London are situated to the left of the large clock, and equally, any places east of London are to its right

For ‘All the Time in the World’, we developed a new typology of electroluminescent displays, which relies on a custom-designed segmented typeface (patent applied for). Apart form its incredible thinness (less than a millimeter), our display boosts high aesthetic impact and an extreme versatility in the characters displayed (up to five different fonts can be shown in our arrangement). It can also be curved, and is extremely competitive compared to other display technologies such as LED if text only is required. Based on a vectorial design, its advantages are all the more noticeable in large scale (like here) or very small. The technique is transferable to other emerging technology such as OLED, PLED or E-paper. This is the first time that a display system of this kind has been implemented worldwide.

To read more about the project and see videos of 'All the Time in the World', visit or project page here.

For press inquiries, please email us.





  

 
     
     
     
 
03.12.07 - Troika exhibits at the MoMA in NY    
     

We are please to announce that we have been invited to exhibit our SMS Guerrilla Projector, our voice-surround sound-machine 'Exploded Monologues' and the 'Newton Virus' during the exhibition entitled 'Design and the Elastic mind' at the Museum of Modern Art in New York in February 2008.

The exhibition, curated by Paola Antonelli, will focus on designers' ability to grasp momentous changes in technology, science, and social mores, changes that will demand or reflect major adjustments in human behavior, and convert them into objects and systems that people understand and use.

The exhibition will be gathering over 100 designers approaching the discipline in novel and exciting ways.

To read more about the exhibition, click here.

  
 
     
     
     
 
17.11.07 - Schizoporotica at Casino Luxembourg        
         

Troika has been invited to exhibit its Schizoporotica during an exhbition entitled VOLUME(S) at Casino Luxembourg. The exhibition tries to capture those moments where sound or music manifest themselves in the visual realm. The exhibition is curated by Marc Clement and Kevin Muhlen.

Other exhibitors include Davide Balula, Chris Bors, Julie Freeman, Iain Forsyth + Jane Pollard, Andy Huntington & Drew Allan, Yamakasa Kato & Yuichi Ito, Olivier Millagou, The Plug, Steven Shearer,and Naama Tsabar.

Clcik here to read the press release.

      
 
     
     
     
 

24.09.07 - Your best live music moment?
Text 83111.

        
         

For this year edition of the BBC Electric Proms music festival at the Roundhouse in Camden, we developed a giant SMS memory wall that invited people to text their favourite gigs and live music memories, which were then projected and animated onto the massive brickwalls inside the building.

As the 4-days gigs progressed, the projections filled up to create a massive memory wall full of incredible live music moments.

Click here to read more about the project.

And here for the BBC website.

 

A little quote from our clients:

'Several festivals I’ve been to over the years have displayed sms messages from the crowd on screens that often sit next to stage. It does the job but lacks any integration with the event itself, which is why the wall at the electric proms worked so well. The typography and positioning of the text itself worked really well in the space and it provided good material for people to read while they were waiting for friends or queuing at the bar.'

Yasser Rashid, BBC Senior Interaction Designer, BBC Radio and Music Interactive

      
 
     
     
 
Hosted by: Wiserhosting.com
 
 
<- Previous news